Mr Pankaj Kumar Sharma

Art

"My area of research during my doctoral study focuses on market ethnography among ethnically diverse communities, specifically the Bodo, Mishing, and Rabha communities of Assam. The study investigates their perceptions of communication media, their usage patterns of different communication channels, and their attitudes towards national and local brands. Additionally, it explores the communities' orientations towards business ethics This research aims to provide insights into how cultural and